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گروه کارآفرینان یاسین (طب سنتی و تغذیه سالم)-(موفقفیت و کسب و کار) - دانلود مقاله مدیریت استراتژیك و انواع استراتژی‌ها

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دانلود مقاله مدیریت استراتژیك و انواع استراتژی‌ها

نویسنده :اباذر باقری
تاریخ:سه شنبه 10 اسفند 1395-10:00 ق.ظ

 دانلود مقاله مدیریت استراتژیك و انواع استراتژی‌ها

فایل به صورت WORD

بسم الله الرحمن الرحیم

فهرست مطالب

عنوان                                                                                                                                                                                                                                   

پیشگفتار                                                                                                                                    

1-1 فصل 1 مبانی مدیریت استراتژیك                                                                               

1-2 مفهوم مدیریت استراتژیك                                                                                                       

1-3 سطوح مدیریت استراتژیك                                                                                                      

1-2-1- سطح كل سازمان                                                                                                                       

1-2-2- سطح بخشی / كسب و كار                                                                                                           

1-2-3- سطح وظیفه ای                                                                                                              

1-3- چارچوب جامع تدوین استراتژی                                                                                              

1-3-1- مرحله شروع                                                                                                                  

1-3-2- مرحله ورودی                                                                                                                 

1-3-3- مرحله تطبیق یا مقایسه                                                                                                    

1-3-4- مرحله تصمیم گیری                                                                                                         

1-4- فرآیند انتخاب استراتژی 

فصل 2- تشریح مرحله شروع                                                                                      

2-1- تعیین ماموریت و پارامترهای آن                                                                                             

2-2- نمونه كار برگ های تهیه بیانه ماموریت                                                                                    

فصل 3- تشریح مرحله ورودی                                                                                                

3-1- بررسی عوامل خارجی (مفهوم محیط عمومی و تخصصی)                                                             

3-2- نحوه استفاده از ماتریس ارزیابی عوامل خارجی                                                                          

3-3- بررسی عوامل داخلی                                                                                                                       

3-4- رویكرد وظیفه ای در بررسی عوامل داخلی                                                                                 

3-5- نحوه استفاده از ماتریس ارزیابی عوامل داخلی                                                                           

فصل 4- انواع استراتژیها                                                                                                        

4-1- استراتژیهای سطح كل سازمان                                                                                                           

4-1-1- استراتژی هدایتی                                                                                                            

4-1-1-1- استراتژی های رشد و دسته های آن                                                                                

- استراتژی تمركز                                                                                                            

- استراتژی تنوع                                                                                                              

4-1-1-2- استراتژیهای ثبات و دسته های آن                                                                                              

4-1-1-3- استراتژیهای كاهش و دسته های آن                                                                                

4-1-2- استراتژیهای پرتفولیو                                                                                                        

4-1-3- استراتژیهای سرپرستی                                                                                                     

4-2- استراتژیهای سطح كسب و كار                                                                                                           

4-2-1- استراتژیهای توسعه                                                                                                          

4-2-2- استراتژی های رقابتی                                                                                                       

4-2-3- استراتژی های مشاركتی                                                                                                   

4-3- استراتژیهای سطح وظیفه ای                                                                                                 

4-3-1- استراتژیهای بازاریابی                                                                                                       

4-3-2- استراتژیهای مالی                                                                                                            

4-3-3- استراتژیهای تحقیق و توسعه                                                                                              

4-3-4- استراتژیهای تولید و عملیات                                                                                                           

4-3-5- استراتژیهای مدیریت منابع انسانی                                                                                       

4-3-6- استراتژیهای سیستم اطلاعاتی                                                                                            

4-4- مختصری درخصوص تجزیه و تحلیل سوات (SWOT)                                                             

4-4-1- استراتژیهای SO                                                                                                                       

4-4-2- استراتژیهای WO                                                                                                          

4-4-3- استراتژیهای ST                                                                                                            

4-4-4- استراتژیهای WT           



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